Hey, Reader.

Have you ever felt the itch to give your brand a little makeover? 🎨

Maybe it was a full-fledged rebrand, or maybe it was just a tiny touch-up. Either way, the touch-up can inject new life into your pet-loving persona.

If you are feeling that itch right now, we’ve got some tips for you.

Plus, we're quite familiar with both the refresh and the rebrand efforts! (Don't ever ask Christy about the weight of the "C" in PetBiz Collaborative logo. 😅)

First: Refresh vs. Rebrand: What's the difference?

A full rebrand will be a more involved process, both in time and in effort. A refresh is usually a smaller and quicker adjustment that can be completed with less effort.

⭐️ Refresh means:

• Keeping it fresh while staying true to your brand's essence. It’s something that the world may not even notice because you keep your brand’s core intact.
• This would be small changes like a minor logo adjustment, colors, or messaging tweaks.

🌟 Rebrand means:

• A complete overhaul of your brand's identity. You are seeking a new direction, expanding or narrowing your audience, or shifting your mission.
• This includes major shifts in messaging or naming, a shift in strategy, and updating your persona - which is everything from logo to colors to website design.

Read our post, Things to Consider When Rebranding a Small Business, to learn about what you should ponder before you take the refresh or rebrand leap.

A nip here, a tuck there, and voila! Your brand is ready to strut its stuff with pride. 😎

If you’ve done a rebrand recently, or are planning to do one soon, be sure to share it with us. We’d love to see what you’ve done!

The BlogPaws Team

P.S. If you want to make any touch-ups to your brand, big or small, Christy is available for a coaching session to bounce ideas off of - don't forget that BlogPaws Community members get a 10% discount and PetBiz Collaborative members get a 25% discount!