Hey Reader.

Seems like we are not the only ones leaking secrets.

The two big differences between us sharing our secrets and Google's "secrets" coming to light:

1. We did it on purpose. Google did not.
2. We did it to share our behind-the-scenes with you. Google is now backpedaling because their unplanned leak exposed some of their behind-the-scenes.

Most SEOs: Domain Authority of your site matters.
Old Google: There is no such thing as Domain Authority.
Google's leaked docs: That's because we call it SiteAuthority.
Us: 🙄

Here's the thing, these documents are like receiving a lot of information that feels exciting because the information is coming directly from the source. But more information does not necessarily mean better answers.

What do the leaked documents say?

Thank goodness for people like Britt. Well, that's not what they say, but she did read every page, and there were well over 200!

She also took the time to break it down into a blog post that we can all read to get a better idea of what is important for us to know: Google Search Documents Leak – What Does This Mean for You?​

🧐 The main takeaways for you to know as a pet-focused content creator are:

• Pay attention to site quality. Factors long associated with growing your Domain Authority are worth considering in your SEO efforts today.
• Include author bylines. With the documents showing the author is tracked and associated with content, take a moment to add an author byline that makes clear who you, as a content creator, are.
• Quality is key. The importance of this can be seen in the click signals and user behavior metrics.

We've been talking about quality, bylines, user experience, and more, for years. All of these things continue to be important and, potentially, are becoming more important.

If you are thinking about your current SEO and your content plans, then definitely read Britt's post, and consider giving these a read, too:

​Demystifying Google E-E-A-T for SEO: Your Guide to Expertise, Experience, Authoritativeness, and Trustworthiness​

​Beginners Guide to Using Google Search Console for Keyword Research and SEO​

​12 Best SEO Tools for Your Small Pet Business​

Let us know what questions this brings up for you.

Always curious,

The BlogPaws Team

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P.S. Here is another purposeful leak of a little field trip Jessica & Chloe took yesterday! 🤐

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