Hey, Reader. Today, Peter Shankman announced that he's launching a new platform and going "back to basics." In his words, "After I posted last week about the death of HARO at the hands of Cision, I received well over 2,000 replies asking me if I'd consider building a new version. Not connected to the old one, but rather, one that went back to basics." And he did. Quickly. He has launched HERO - Help Every Reporter Out. It's important to note that HARO (technically) has moved to a new platform called Connectively. Peter doesn't appear to be a fan, and if you were a HARO member before, you now have to "re-join" via Connectively. We haven't joined either platform yet, but we've always been fans of Peter - he was our opening keynote speaker at BlogPaws 2015 in Nashville. So, we're supporting his new venture, which he promises to keep free. What do you think? Will you join HERO? Were you or will you be joining HARO via Connectively? Always curious, The BlogPaws Team |
BlogPaws, a team pet industry and digital marketing experts, educates pet-focused content creators to help them grow their online businesses.
Hi Reader, Global Pet Expo wrapped up 6-weeks ago. It's like we blinked, and 6-weeks had gone by. Heck, we're still in follow-up mode and reflection mode. Beyond what new and innovative products we saw - and awarded several a BlogPaws Best Award - there are some apparent shifts happening in the industry. Or, like Chloe shares in her blog post: "...this year felt like the pet industry is sitting between eras." It's sitting between traditional ways and transformative movement. This showed up...
These are just some of the topics covered in the BlogPaws Creator Track at The Pet Summit, Reader. The Pet Summit is a 3-day event:March 24 - 26, 2025Orlando, FLOrange County Convention Center - same location as Global Pet Expo, which happens March 26 - 28, 2025 BlogPaws will be attending both events and there for the whole week, but The Pet Summit created a day for Creators on Wednesday with an affordable option that includes breakfast and lunch! It's day one of Global Pet Expo, so you can...
Hi Reader. Our hearts have been heavy as the wildfires in California tear through communities. It's hard to even grasp the idea that 10 lives, 10,000 structures, and we're sure hundreds of pet's lives have been lost. We remember how helpless we felt as we watched fires overtake Jessica's and Chloe's local communities in Colorado back on December 30, 2021. Seeing the magnitude of loss in California feels almost too overwhelming to process. We have gathered information to share with our...