These are just some of the topics covered in the BlogPaws Creator Track at The Pet Summit, Reader. The Pet Summit is a 3-day event:March 24 - 26, 2025Orlando, FLOrange County Convention Center - same location as Global Pet Expo, which happens March 26 - 28, 2025 BlogPaws will be attending both events and there for the whole week, but The Pet Summit created a day for Creators on Wednesday with an affordable option that includes breakfast and lunch! It's day one of Global Pet Expo, so you can...
2 months ago • 1 min read
Hi Reader. Our hearts have been heavy as the wildfires in California tear through communities. It's hard to even grasp the idea that 10 lives, 10,000 structures, and we're sure hundreds of pet's lives have been lost. We remember how helpless we felt as we watched fires overtake Jessica's and Chloe's local communities in Colorado back on December 30, 2021. Seeing the magnitude of loss in California feels almost too overwhelming to process. We have gathered information to share with our...
3 months ago • 3 min read
Hey Reader. Seems like we are not the only ones leaking secrets. The two big differences between us sharing our secrets and Google's "secrets" coming to light: We did it on purpose. Google did not. We did it to share our behind-the-scenes with you. Google is now backpedaling because their unplanned leak exposed some of their behind-the-scenes. Most SEOs: Domain Authority of your site matters.Old Google: There is no such thing as Domain Authority.Google's leaked docs: That's because we call it...
10 months ago • 1 min read
Hey Reader. Short answer: it can be. Whether you are hearing about how AI is disrupting search, or disrupting the job market, or disrupting how we engage with people - we see you DM prompts - it is pretty obvious that AI is just about everywhere. On the spectrum of build a bunker and hide 🙀 to I love everything about this 😻, we fall somewhere in the middle 😼 - sometimes closer to the bunker and sometimes closer to love. We do think it's important to know and understand where and how AI can be...
11 months ago • 1 min read
Hey, Reader. Have you considered how elder Gen Z "kids" are now in their late 20s? Yup. Born after 1996 means that the eldest of them are 28 this year. We'll give you a minute to reflect on feeling old. ⏳⌛️ Better? Didn't think so. Anywho. What does this mean? 🧐 Well, if we want to reach young people, we need to understand them. The American Pet Products Association's State of the Industry Report for 2024, said "Gen Z is changing the way owners want to learn about and purchase pet products."...
11 months ago • 1 min read
Hey, Reader. Have you ever started receiving emails that you know you did not subscribe to, but you do remember visiting the site recently? Let's blame Neil Patel. Okay, it's not really his fault, but he apparently supports such nefarious practices. It is a thing. There are tools that allow a site to grab an email from a visitor and just add them to an email list. No subscribe. No opt-in. No permission. Just new emails you didn't ask for. Can you tell how we feel about this practice? It's top...
11 months ago • 1 min read
Hey, Reader. How's your blog doing after the latest "helpful" update from Google? The latest round started rolling out in March (it's not done yet), and the only absolute takeaway is that it has been anything BUT helpful for many, many niche sites. Niche sites have been hit hard, and it's not clear what the path forward should be if you find yourself on the losing end. We consider ourselves lucky because our traffic has held steady, but we are still keeping a watchful eye on our analytics -...
12 months ago • 1 min read
Hey, Reader. Today, Peter Shankman announced that he's launching a new platform and going "back to basics." In his words, "After I posted last week about the death of HARO at the hands of Cision, I received well over 2,000 replies asking me if I'd consider building a new version. Not connected to the old one, but rather, one that went back to basics." And he did. Quickly. He has launched HERO - Help Every Reporter Out. It's important to note that HARO (technically) has moved to a new platform...
12 months ago • 1 min read
Hey, Reader. Have you ever felt the itch to give your brand a little makeover? 🎨 Maybe it was a full-fledged rebrand, or maybe it was just a tiny touch-up. Either way, the touch-up can inject new life into your pet-loving persona. If you are feeling that itch right now, we’ve got some tips for you. Plus, we're quite familiar with both the refresh and the rebrand efforts! (Don't ever ask Christy about the weight of the "C" in PetBiz Collaborative logo. 😅) First: Refresh vs. Rebrand: What's the...
about 1 year ago • 1 min read